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Nigeria Instagram Skit Maker Sabinus Sues Peak For Using ‘Something Hoge’

Why comedian Oga Sabinus slammed Friesland, UAC Foods with respective N1 billion, N100 million claims

Sabinus aka Mr Funny has reportedly filed a lawsuit against top leading brands, Peak Milk and Gala Sausage Roll over copyright infringement.

According to multiple local reports, the Nigerian comedian Sabinus is suing UAC Food Ltd, a company that manufactures gala sausage, for using his brand image and other intellectual property to create advertisements and promotions for the product. He is also suing Peak Milk for allegedly using his trademarked phrase “Something hooge.”

Per a pre-suit notice dated 27 May 2022, signed by his lead counsel Mr Stanley Alieke and published on Yaba Left Online, the comedian demanded from Peak Milk the payment of N500m for the alleged unauthorised use of his intellectual property and another N500m for damages for the “emotional, physical, psychological and mental trauma our client has suffered for the trademark theft and the infringement of his intellectual rights property”.

In a pre-litigation notice to UAC Food Ltd which is dated 25 May 2022, Sabinus also demanded the payment of N100m “for the use of the picture which is the average fee our client charges for his picture to be used for adverts and promotions”.

According to the comedian, a company belonging to Peak Milk, Friesland Food Wamco Nigerian PLC, used his trademarked slogan “Something Hooge” for the advert and promotion of their product, Peak Milk. He revealed that the advert was made on Peak Milk Nigeria’s verified Instagram page (peak_milk) on the 24th of May 2022.

Sabinus also revealed that UAC Food made a post on its verified Instagram handle (galasausage_roll) on 23 May 2022 with his “picture”. He revealed that the post which was his cartoon picture was captioned, “the way I calculate everything in my life”.

The comedian, who was recently recognised by the Africa Movies Viewers’ Choice Award (AMVCA) as the Best Online Content Creator of the year 2022, gave both companies 14 working days to meet his demands or meet him in court.


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